Gesetz Der Konstanz Beispiel Essay

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  1. 1.) Das Gesetz der guten Form
  2. 2.) Das Gesetz der Erfahrung
  3. 3.) Das Gesetz der Ähnlichkeit
  4. 4.) Das Gesetz der Geschlossenheit
  5. 5.) Das Gesetz der Nähe
  6. 6.) Das Gesetz der Konstanz
  7. 7.) Das Gesetz der Figur-Grund-Trennung

1.) Das Gesetz der guten Form

2.) Das Gesetz der Erfahrung

Es war einmal… Drei Worte, bei denen wir sofort erwarten, ein Märchen erzählt zu bekommen. Das besagt das Gesetz der Erfahrung, wir assoziieren mit gewissen Bildern/Icons bestimmte Dinge. Wenn wir heutzutage auf einer Webseite einen Briefumschlag sehen, erwarten wir dahinter z. B. einen Link zu einer E-Mail Adresse.

3.) Das Gesetz der Ähnlichkeit

4.) Das Gesetz der Geschlossenheit

5.) Das Gesetz der Nähe

6.) Das Gesetz der Konstanz

7.) Das Gesetz der Figur-Grund-Trennung

So, das war’s auch schon mit den grundlegenden Gesetzen der Gestaltung. Fallen euch noch weitere Regeln ein? Was gilt für euch als besonders schön?

Kreise, Quadrate, Rechtecke und Dreiecke – diese Formen sind uns schon von klein auf bekannt, wir können sie bereits im ersten Lebensjahr unterscheiden.
Das Gesetz der guten Form reduziert alles auf diese Grundelemente, es ist in der Gestaltpsychologie das Grundgesetz der menschlichen Wahrnehmung.

Überschriften, Menüs oder andere Elemente von Webseiten oder Büchern teilen oftmals ein gleiches Aussehen, um beim Leser einen Wiedererkennungswert zu wecken. Dieses Prinzip machen sich Gestalter oft zu nutze, um den Benutzern eine übersichtliche Bedienung zu ermöglichen.

Die wahrscheinlich stärkste Abgrenzung ermöglicht die Trennung oder Gruppierung durch Linien. Mithilfe von Trennstrichen geteilte Kopf- oder Fußzeilen bei Briefen verdeutlichen diesen Effekt sehr gut.

Gleiche Gestaltungselemente, die sich näher an anderen befinden, werden als zusammengehörig erkannt. So lassen sich gleiche Elemente lediglich durch ihre Positionierung optisch gruppieren.

Ein Stift auf einem Blatt Papier wirkt größer als ein Stift auf einem Fußballfeld, ein blau gekennzeichneter Link in einem schwarzen Text ist deutlicher als ein blau gekennzeichneter Link in einem bunten Text. Konstante Attribute werden auf anderem Hintergrund anders wahrgenommen. Begründet wird dieses Phänomen durch das Gesetz der Konstanz, welches besagt, dass das Umfeld einen starken Einfluss auf Gestaltungselemente nimmt.

Wir können ein Objekt nur erkennen, wenn es sich von seinem Hintergrund unterscheidet. Diese einfache Regel gilt es zu beachten, wenn wir Gestaltungsobjekte besonders hervorheben möchten. Das menschliche Auge unterscheidet zwischen Figur und Grund. Wenn diese zu ähnlich sind, ist es schwer, eine klare Trennung festzustellen. Der Grund ist meistens offen und nicht vollständig im Bild zu sehen, die Figur hingegen wird meist komplett dargestellt und grenzt sich vom Grund ab.

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