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Primary Research Methods
Primary Research Methods
Interviews: Interviews are the useful method; if person’s personal information is required. It can be used in both quantitative and qualitative research. Interviews can be telephonic, face to face. It can be formed in structured and unstructured manner (Pakroo, 2009).
Observation: Data in primary research can be collected through observing the people while working in an organization. Researcher can get information by sitting in the market and observe the customers. Observation is useful if consumption of total time and cost is required.
Questionnaire: Questionnaire is a statement that contains a series of questions that will be asked from respondents. (Walliman, 2005).But sometimes respondents do not give correct information. And researcher can also do manipulations in information that is obtained.
Focus Group: In this method five to eight members sit together and discuss the problem. All members give their views related to problem, this help in getting the required data. It is more useful in organization (Green, 2000).
Surveys: It is the method of collecting information by sending mails of questionnaires to the respondents. It avoids the traveling cost and also consume less time.
Sampling: It is done when new product is launched in the market. Samples of the product are sold in the market to check the response of the customers. Through feedback researcher can improve the quality of product if required.
Researcher can select the methods for primary research on the basis of type of data and information required for the research. If the researcher need personal information from respondents then interview method will be more suitable. Primary research is suitable where the area of research is small. In this, questionnaire method may also be selected because it covers specific area of respondents such as customers, employees etc. Sampling method is also useful for the small area.
Gratton, C., & Jones, I. (2010). Research Methods for Sports Studies (2nd ed.). New York: Taylor & Francis.
Green, S. (2000). Research Methods in Health, Social and Early Years Care. UK: Nelson Thornes.
Pakroo, P. (2009). Starting & Building a Nonprofit: A Practical Guide. USA: Nolo.
Walliman, N.S. (2005). Your research project: a step-by-step guide for the first-time researcher (2nd ed.). London: SAGE. Dissertation Help
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